It’s no longer a question of making a market for products or services. With the technology now, it’s about understanding our customers better and being creative in order to survive. What do people care about? How can we exceed customer expectations?
Category Archives: The Future of Data
Could This Be the Formula Behind Great Business Innovations?
Innovation may be the very idea why companies are going full-blast with their technology investments. But what does it really mean to innovate?
Personalised Medicine: Unleash the Power of Health Data
The era of unparalleled digital connection is offering everyone—patient, healthcare professional, and provider—greater access to health information.
Video: Eastman Chemical’s Digital Transformation
Eastman Chemical kicked off its digital transformation with the help of SAP Digital Boardroom and SAP S/4HANA.
The Digital Future of Consumer Products
The digital age has fundamentally shifted customer and consumer expectations. Consumers increasingly value outcomes over products.
The Digital Future of Retail
Digital is redefining retail, and newer business models have to rethink the use of technology in creating and capturing new sources of value.