These are core fundamentals that we must address before we embark on our retail transformation journey.
Author Archives: Chong Mock Seng
Customer Engagement In Retail – Not Merely About Customer Experience
To delight customers, retailers are now moving beyond the “in-the moment” marketing to a form of customer engagement that’s more focused and loyalty-driven.
Create Customer-Driven Supply Networks To Enable Innovative Propositions
Here are ways to effectively optimise the supply chain for omnichannel commerce.
Pervasive Customer Insights: A Key Retail Priority
Faced with major forces driving unprecedented change, retailers need to find new routes to differentiation.
The Digital Future of Retail
Digital is redefining retail, and newer business models have to rethink the use of technology in creating and capturing new sources of value.
Physical Stores Still Relevant Despite Rise in E-Commerce
Physical stores that survive well into the future will change how they operate and service their customers.